People tend to see elements as related if they are close to each other in comparison to other objects even if other features differ, like another simple scheme below shows. ![]() The important thing to bear in mind is that via research and experiments proximity proved itself more powerful than other distinctive features such as color or shape, for example. The simple scheme by Andy Rutledge, given below, visualizes the principle of proximity. So for designers, this is another good prompt for how to organize the interface along natural ways the brain absorbs and classifies data. Having the urge to organize a variety of data and objects around, people often group them this way automatically, much quicker than they start real thinking about it. This principle is based on the cognitive tendency to perceive the objects close to each other as related, especially in comparison with those which are placed farther. This time let’s discuss the principle of proximity for UX design. We have already presented the definition of Gestalt theory, the principles of grouping in particular, as well as looked into the principle of similarity for user interfaces. It works on different levels of perception, but the visual part seems to be the most interesting for designers creating interfaces. ![]() For a brief reminder, Gestalt theory is based on the following idea: when people perceive the complex objects consisting of many elements, they apply conscious or subconscious methods of arranging the parts into a whole organized system instead of just the set of simple objects. One of the previous articles here has started the series of posts devoted to Gestalt theory and ways to effectively apply it in UX design. Today we offer you to continue our talk around this theme. For designers dealing with the user experience of any kind, knowledge of cognitive abilities and mechanisms is highly helpful in creating a user-friendly product. ![]() Human brain is an amazing data processor whose broad capacity still hasn’t been explored at full.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |